Cautionary tales make anti-smoking ads effective - Commercial Appeal

Published: May 14, 2012
by Dr. Manoj Jain

As I was scrolling through the newspaper online recently, an ad kept blinking on the side of my computer screen. It read: "A Tip from a Former Smoker. After a stroke from smoking, get used to losing your independence." In the background was a middle-age woman in bed who could not move her left arm. The ad continued. "Smoking causes immediate damage to your body that causes a stroke. For Suzy, it triggered blood clots that caused a stroke." Read More